I make the ads, the website and the brand. On my own, so nothing gets handed off and nothing waits on anyone else.
An ad, a website, and an identity.
A 12.5-second product ad for a facial-oil brand, directed frame by frame. Self-directed, for an invented brand.
See all three films
A home-physiotherapy practice in Devon, off a template and onto a site that leads with what they treat. A real client, and the only one on here so far.
See it before and after
Every lockup, the colour and type rules, and the formats a printer, a sign maker or a developer will ask you for.
See what an identity includesThe whole visual layer for small product brands.
The ad, the page it lands on, and the identity behind both. Take any one of them on its own, or take all three together for less than the three of them separately. Taken together I design them together, so they match at the end.
Ads & motion
from £500
Short commercial spots for product brands. Briefed, storyboarded, produced and finished by me.
Websites
from £700
Front-end sites coded for your brand specifically, with no theme underneath. Fast, accessible, and yours at the end.
Brand & identity
from £400
A mark, its lockups, and the colour and type system that keeps it consistent wherever it gets used.
All three as one project, £1,200
Identity, site and a launch film built together instead of separately, which is the version that looks like a brand at the end of it. Priced against the three numbers above, so you can check the maths.
These are my prices for the first three projects I take on, and they roughly double after that.
Every ad starts as a real production.
Each piece runs through the same process a studio would use: a locked creative brief, a shot-by-shot storyboard, camera and lighting choreography for every shot, a production pass, and a dailies review I revise until it holds up. The Kindred Skin case study on this site describes the revision that happened.
I’m Tom Mackellar. I run the whole process myself, one project at a time.
Everything on this site is shown start to finish and labelled for what it is: client work, self-directed piece, or concept build. Nothing is padded and nothing is dressed up as a commission it wasn’t.
Tell me what you are launching.
Get a quoteEvery price here is a starting price. What you pay gets scoped to your actual brief.