Days, not weeks — because there’s no queue between departments.
The whole visual layer for small product brands.
The ad, the page it lands on, and the identity holding both together. Take one on its own, or the set — same job, same person, so they actually match when they meet instead of being reconciled afterwards.
Ads & motion
Short commercial spots for product brands — briefed, storyboarded, produced and finished end to end.
Websites
Front-end sites coded for your brand specifically — no theme underneath. Fast, accessible, written properly, and yours at the end.
Brand & identity
A mark, its lockups, and the colour and type system that stops the whole thing drifting.
The launch set — £1,200 for the first three
Identity, site and a launch film built together, as one project with one through-line — the version that actually looks like a brand at the end of it. I’m early, and I’d rather have three projects I can point at than a rate I can’t justify yet, so the first three are £1,200 and it goes to £2,400 after that. Same work either way.
Every ad starts as a real production, not a single request.
Each piece runs through the same process a studio would use: a locked creative brief, a shot-by-shot storyboard, camera and lighting choreography for every shot, a production pass, and a dailies review that gets revised until it’s right — not accepted on the first pass. The Kindred Skin case study on this site shows the actual revision that happened.
Kindred Skin — Green Studio
A 12.5-second product ad — one of three finished pieces shown in full, start to finish, on the Portfolio page.
Tom Mackellar — running the whole process himself, one project at a time.
Everything on this site is shown start to finish, and labelled for exactly what it is — client work, self-directed piece, or concept build. Nothing is padded, and nothing is dressed up as a commission it wasn’t.
Have a product that needs a spot like this?
Get a quoteThe launch set is the only figure published here — everything else is scoped to the actual brief.